Our Story:
At Cover Up, we believe that every woman deserves to feel confident, comfortable, and truly herself—no matter what she’s wearing. Founded in India, Cover Up is a brand born out of a vision to provide women with high-quality intimate wear that blends seamlessly into their lives. We understand the daily needs, the climate, and the cultural nuances of Indian women, and we are here to offer solutions that cater to the unique, diverse needs of every woman.
In a world where comfort often takes a backseat to style, Cover Up is redefining the way intimate wear works. Our products, including nipple covers, lift-up cups, boob tapes, and pasties, are designed to support, enhance, and empower. We don’t believe in “fixing” anyone. Instead, we embrace the beauty of the human body in all its forms. Our products are created to enhance your natural silhouette, making you feel confident, supported, and ready to take on the world.
Our Vision:
Cover Up is more than just a brand—it’s a movement to empower women to embrace their bodies, their beauty, and their individuality. We envision a world where women can wear whatever they desire, feeling secure in the knowledge that their intimate wear will support them every step of the way. Whether it’s a fitted top, a backless dress, or a plunging neckline, Cover Up is there to ensure you feel confident and comfortable in any outfit.
Our goal is to provide intimate wear that speaks to the modern woman of India—someone who values both function and feeling. With each product we create, we strive to make sure that comfort is never compromised for style, and that every woman can feel her best, all day long.
Our Mission:
Cover Up is committed to bringing you the highest quality intimate wear at the best possible prices. We understand that comfort and style shouldn’t come at a premium, and we work tirelessly to ensure our products are accessible to all. By using thoughtful design, premium materials, and innovative techniques, we offer products that lift, shape, and support without compromise.
We aim to create intimate wear that adapts to your body and lifestyle. Our products are designed with the Indian woman in mind—from the climate to the cultural preferences, we ensure that every piece serves a purpose and enhances your confidence. From our breathable, comfortable fabrics to our discreet and invisible designs, Cover Up is the partner every woman needs in her wardrobe.
Why Cover Up Exists:
At Cover Up, we believe that intimate wear is not just about “covering up,” it’s about feeling confident, empowered, and true to yourself. We want to break the stigma around intimate wear, making it a natural part of every woman’s wardrobe. No longer should you have to choose between comfort and style, function and feeling. Cover Up exists to bridge that gap, to make you feel your best—no matter what you're wearing.
Our products are here to help you feel like the best version of yourself—confident, comfortable, and supported. From your everyday wear to those special occasions, Cover Up ensures that you can go through your day without a worry, feeling confident, supported, and ready to conquer the world.
Our Promise:
We promise to be there with you every step of the way, offering intimate wear that is thoughtful, innovative, and designed just for you. We’re committed to making sure that every woman—regardless of her size, shape, or style—feels confident and supported in her own skin.
At Cover Up, we don’t just create products. We create experiences that empower women to feel the best version of themselves. Because when you feel good underneath, you feel good everywhere.
Our Values:
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Empowerment: We empower women to feel confident in their skin. Our products are designed to enhance your natural beauty, not change it.
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Quality: We are committed to providing high-quality intimate wear that delivers comfort, support, and style. Each product is crafted with care, using the best materials available.
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Affordability: Quality shouldn’t come at a high price. Cover Up offers intimate wear that meets your needs without breaking the bank.
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Innovation: We are always evolving, constantly looking for new ways to support, enhance, and empower women with every product we create.
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Inclusivity: We celebrate all body types, skin tones, and styles, ensuring every woman can find something that fits her perfectly and makes her feel seen.
Join Us on Our Journey:
Cover Up is more than a brand—it’s a sisterhood of women who support each other and feel confident together. Join us on our journey to redefine intimate wear, celebrate self-expression, and empower every woman to feel her best, inside and out.
Let us be the secret behind your confidence. Let Cover Up be the support you’ve always deserved.